haku: @author Fraser, C. / yhteensä: 14
viitteet: 7-14 / 14
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7.
Varied consumer responses to promotions: the case for response-based decision making
Journal of the Market Research Society
1990 : JUL, VOL32:3, p. 349-375
 1990 Fraser, C.
Hite, R.
8.
Competitive dealing strategy and deal value escalation.
Management Science
1988 : NOV, VOL. 34:11, p. 1315-1323
 1988 Fraser, C.
Ginter, J. L.
9.
Compensation as an alternative to ownership in developing market : beliefs, attitudes and uses.
Journal of World Trade
1988 : DEC, VOL. 22:6, p. 95-106
 1988 Fraser, C.
Hite, R. E.
10.
An adaptive utility approach for improved use of marketing models.
Journal of Marketing
1988 : OCT, VOL. 52:4, p. 96-103
 1988 Fraser, C.
Hite, R. E.
11.
International advertising strategies of multinational corporations.
Journal of Advertising Research
1988 : AUG-SEP, VOL. 28:4, p. 9-17
 1988 Hite, R. E.
Fraser, C.
12.
Meta-analyses of attitudes toward advertising by professionals.
Journal of Marketing
1988 : JUL, VOL. 52:3, p. 95-103
 1988 Hite, R. E.
Fraser, C.
13.
Competitive market structure analysis : principal partitioning of revealed substitutabilities.
Journal of Consumer Research
1983 : JUN, VOL. 10:1, p. 15-30
 1983 Fraser, C.
Bradford, J. W.
14.
Industrial product diffusion by market segmentation.
Industrial Marketing Management
1982 : FEB, VOL. 11:1, p. 1-8
 1982 Wind, Y.
Robertsin, T. S.
Fraser, C.
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