haku: @author Parkinson, S. / yhteensä: 15
viitteet: 7-15 / 15
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7.
Managing brands successfully (Markenmanagement)
Manager Update
1995 : AUTUMN, VOL. 7:1, p. 11-20
 1995 Parkinson, S.
Sheerman, J.
8.
Marketing's strategic contribution
Manager Update
1995 : SPRING, VOL. 7:3, p. 8-17
 1995 Parkinson, S.
9.
Relating strategy to structure in marketing performance (Marketingplanung)
Manager Update
1994 : WINTER, VOL. 6:2, p. 10-20
 1994 Parkinson, S.
10.
Marketing through partnerships
Manager Update
1994 : SPRING, VOL. 5:3, p. 11-21
 1994 Parkinson, S.
11.
Marketing: managing external boundaries (Markenmanagement; Lieferanten; Kunden; Rentabilitätsmessung; Erfolgskontrolle)
Manager Update
1994 : AUTUMN, VOL. 6:1, p. 10-20
 1994 Parkinson, S.
12.
Barriers and stimuli to the use of information technology in retailing
International Review of Retail, Distribution and Consumer Research
1994 : JUL, VOL. 4:3, p. 257-275
 1994 Hogarth-Scott, S.
Parkinson, S.
13.
Management development's strategic role.
Journal of General Management
1990 : WINTER, VOL. 16:2, p. 63-75
 1990 Parkinson, S.
14.
The automatic factory dawns.
Management Today
1981 : MAY, p. 74-77, 156-157
 1981 Avlonitis, G.
Parkinson, S.
15.
Why UK firms lack the competitive edge.
Marketing
1979 : AUG, p. 36-38
 1979 Parkinson, S.
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