haku: @author Wills, G. / yhteensä: 39
viitteet: 7-16 / 39
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7.
The general management paradox
European Journal of Marketing
1991 : VOL. 25:4, p.119-127
 1991 Wills, G.
8.
Intellectual equity in corporate strategy
European Journal of Marketing
1991 : VOL. 25:4, p.112-118
 1991 Wills, G.
9.
Marketing of continuing management development
European Journal of Marketing
1991 : VOL. 25:4, p.86-111
 1991 Wills, G.
10.
University/industry liaison as metamarketing ! Cranfield Institute of Technology
European Journal of Marketing
1991 : VOL. 25:4, p.56-64
 1991 Wills, G.
11.
Customer policy as an alternative orientation to marketing simple
European Journal of Marketing
1991 : VOL. 25:4, p.15-39
 1991 Wills, G.
12.
Does the Single Market influence national marketing thinking?
European Business Review
1991 : VOL.91:1, p. 5-10
 1991 Wills, G.
13.
Enabling customers to drive your enterprise.
European Journal of Marketing
1991 : VOL. 25:4, p. 199-216
 1991 Wills, G.
14.
Creating a marketing intelligentsia.
European Journal of Marketing
1991 : VOL. 25:4, p. 174-198
 1991 Wills, G.
15.
Managing networking.
European Journal of Marketing
1991 : VOL. 25:4, p. 157-173
 1991 Wills, G.
16.
Customers first: faculty last.
European Journal of Marketing
1991 : VOL. 25:4, p. 138-144
 1991 Wills, G.
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