haku: @indexterm BUYING CENTRES / yhteensä: 28
viitteet: 7-16 / 28
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7.
Csoportos döntéshozatal a marketingben. Beszerzési központok döntési modelljei Team decision making in marketing
Marketing & Menedzsment
1998 : FEB VOL. 32:1, p. 35-40
 1998 Kenesei, Zs.
8.
Lessons from new product failures: five case studies
Industrial Marketing Management
1990 : NOV, VOL. 19:4, p. 301-313
 1990 Sarin, S.
Kapur, G. M.
9.
Compras: Factor clave de incremento del margen.
Direccion y Progreso
1990 : JUL-AUG, 112, p. 19-22
 1990 Elbaz, L.
10.
Retail scanner checkout system: how buying committees functioned.
Industrial Marketing Management
1989 : AUG, VOL. 18:3, p. 179-185
 1989 Lund, D. B.
11.
Competing against an in-house supplier.
Industrial Marketing Management
1989 : AUG, VOL. 18:3, p. 147-154
 1989 Henke, J. W. Jr.
Krachenberg, A. R.
Lyons, T. F.
12.
Determinants of influence in organizational buying : a contingency approach.
Journal of Marketing
1989 : JUL, VOL. 53:3, p. 50-65
 1989 Kohli, A.
13.
Petriat. Noeud pap et poigne de fer. (!Petriat, J-L.) *PNAC *GMF
Expansion
1989 : FEB 16, 351, p. 82-85, 87, 89
 1989 Nouzille, V.
14.
Buying influences and perceptions of transportation services.
Industrial Marketing Management
1988 : NOV, VOL. 17:4, p. 305-314
 1988 Martin, J. H.
Daley, J. M.
Burdg, H. B.
15.
How to determine the composition and influence of a buying center.
Industrial Marketing Management
1988 : VOL. 17:3, p. 205-214
 1988 Mattson, M. R.
16.
Measuring multiple buying influences.
Industrial Marketing Management
1988 : VOL. 17:3, p. 197-204
 1988 Kohli, A. K.
Zaltman, G.
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