haku: @indexterm CONSUMER RESEARCH / yhteensä: 600
viitteet: 7-16 / 600
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7.
The effect of rating scale format on response styles: the number of response categories and response category labels
International Journal of Research in Marketing
2010 : SEP, VOL. 27:3, p. 236-247
 2010 Weijters, B.
Cabooter, E.
Schillewaert, N.
8.
The product well placed
Journal of Advertising Research
2010 : DEC, VOL. 50:4, p. 374-385
 2010 Bressoud, E.
Lehu, J-M.
Russell, C.A.
9.
Biometrics and multi-platform messaging
Journal of Advertising Research
2010 : SEP, VOL. 50:3, p.243-249
 2010 Treutler, T.
Levine, B.
Marci, C.D.
10.
Editorial: The multi-cultural mandate
Journal of Advertising Research
2010 : SEP, VOL. 50:3, p. 227-228
 2010 Precourt, G. (editor)
11.
Researching consumers in multicultural societies: Emerging methodological issues
Journal of Marketing Management
2010 : OCT, VOL. 26:11-12, p. 1143-1160
 2010 Slater, S.
Yani-de-Soriano, M.
12.
Consumer evaluation of technology-based vertical brand extension
European Journal of Marketing
2010 : VOL 44:9/10, p. 1366-1383
 2010 He, H.
Li, Y.
13.
The cultural dimension of assertiveness in cross-cultural advertising: The perception and evaluation of assertive advertising appeals
International Journal of Advertising
2010 : AUG, VOL. 29:3, p. 369-400
 2010 Terlutter, R.
Diehl, S.
Mueller, B.
14.
Environmentally friendly consumers emerge
China Business Review
2010 : MAY/JUN, VOL. 37:3, p. 42-45
 2010 Kan, J.
15.
A typology of consumers' emotional response styles during service recovery encounters
British Journal of Management
2009 : SEP, VOL. 20:3, p. 292-308
 2009 Schoefer, K.
Diamantopoulos, A.
16.
A classic formula. End-to-end insight with added productivity
Journal of Advertising Research
2009 : SEP, VOL. 49:3, p. 266-270
 2009 Forde, C. (et al.)
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