haku: @indexterm Media selection / yhteensä: 118
viitteet: 7-16 / 118
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7.
You can teach an old dog new tricks: strategies for including older consumers when selecting media vehicles
Journal of Advertising Research
2007 : MAR, VOL. 47:1, p. 103-112
 2007 D'amico, T.
8.
Information source usage and purchase satisfaction: Implications for product-focused print media
Journal of Advertising Research
2005 : MAR, VOL. 45:1, p. 132-139
 2005 Pingol, L. L.
Miyazaki, A. D.
9.
Getting ready for the next generation of marketing communications
Journal of Advertising Research
2005 : MAR, VOL. 45:1, p. 5-8
 2005 Tauder, A. R.
10.
A vision of media planning in 2010
Journal of Advertising Research
2005 : MAR, VOL. 45:1, p. 2-4
 2005 Carlin, I.
11.
From intrusion to invitation
Admap
2005 : DEC, VOL. 40:11 (467), p. 47-49
 2005 Hunter, M.
12.
Compose: the art of channel planning
Admap
2005 : DEC, VOL. 40:11 (467), p. 34-37
 2005 Foley, T.
Engelberts, P.
Wicken, G.
13.
Word-of-mouth marketing: a new mandate?
Admap
2005 : OCT, VOL. 40:9 (465), p. 22-24
 2005 Carson, J.
14.
Development of a media selection model using the analytic network process
International Journal of Advertising
2005 : 24:2, p. 193-215
 2005 Coulter, K.
Sarkis, J.
15.
Creativity: a new benchmark?
Admap
2005 : VOL: 40:7, p. 47-49
 2005 Crowe, C.
16.
Multi-media campaigns
Admap
2005 : VOL. 40:6, p. 14-15
 2005 White, R.
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