haku: @indexterm Radio industry / yhteensä: 44
viitteet: 7-16 / 44
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7.
How to make the most of radio
Admap
2005 : VOL. 40:1, p. 14-15
 2005 White, R.
8.
Radio as the 'brand conversation' medium
Admap
2004 : VOL. 39:11, p. 28-30
 2004 Ingram, A.
Barber, M.
9.
The benefits of synergy: moving money into radio
Admap
2004 : VOL. 39:11, p. 24-27
 2004 Peacock, J.
10.
How radio ads affect consumers
Admap
2004 : VOL. 39:11, p. 20-23
 2004 Peacock, J.
11.
RAEL: a unique approach to radio research
Admap
2004 : VOL. 39:11, p. 17-19
 2004 Peacock, J.
12.
Preference externalities: an empirical study of who benefits whom in differentiated-product markets
RAND Journal of Economics
2003 : AUTUMN, VOL. 34:3, p. 557-568
 2003 Waldfogel, J.
13.
Satellite killed the radio star
Fortune
2001 : JAN 22, VOL. 143:2, p. 74-79
 2001 McLean, B.
14.
Radio research in transition
International Journal of Market Research
2000 : WINTER, VOL. 42:4, p. 381-394
 2000 Robinson, L.
15.
The effectiveness of direct response radio commercials: results of a field experiment in the Netherlands
European Journal of Marketing
2000 : VOL. 34:1/2, p. 143-155
 2000 Verhoef, P.
16.
Innovations as catalysts for organizational change: shifts in organizational cognition and search
Administrative Science Quarterly
2000 : MAR, VOL. 45:1, p. 54-80
 2000 Greve, H.R.
Taylor, A.
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