haku: @indexterm Sales promotion / yhteensä: 268
viitteet: 7-16 / 268
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7.
Long tail media in the store
Journal of Advertising Research
2008 : SEP, VOL 48:3 p.329-338
 2008 Sorensen, H.
8.
Does flow influence the brand image in event marketing?
Journal of Advertising Research
2008 : MAR, VOL. 48:1, p. 138-147
 2008 Drengner, J.
Gaus, H.
Jahn, S.
9.
Bestseller and list and product variety
Journal of Industrial Economics
2007 : DEC, VOL. 55:4 p. 715-738
 2007 Sorensen, A.T
10.
Enhancing food promotion in the supermarket industry: a framework for sales promotion success
International Journal of Advertising
2006 : VOL. 25:2, p. 223-245
 2006 Simpson, L. S.
11.
Sales promotions effects on consumer-based brend equity
International Journal of Market Research
2005 : VOL. 47:2, p. 179-204
 2005 Palazón-Vidal, M.
Delgado-Ballester, E.
12.
Promotions: adding value or driving sales?
Admap
2004 : JUN, VOL. 39:6, (451), p. 20-23
 2004 Bunn, C.
Banks, J.
13.
Quantifying the ripple: Word-of-mouth and advertising effectiveness
Journal of Advertising Research
2004 : SEP/OCT, VOL 44:3, p. 271-280
 2004 Hogan, J.E.
Lemon, K.N.
Libai, B.
14.
Pharmaceutical advertising in the USA: information or influence?
International Journal of Advertising
2004 : VOL. 23:1, p. 119-142
 2004 Main, K.J.
Argo, J.J.
Huhmann, B.A.
15.
The complementary effect of trade shows on personal selling
International Journal of Research in Marketing
2004 : MAR, VOL. 21:1, p. 61-76
 2004 Smith, T.M.
Gopalakrishna, S.
Smith, P.M.
16.
Coupons in context: discounting prices or decreasing profits?
Journal of Retailing
2004 : VOL. 80:1, p. 1-12
 2004 Raghubir, P.
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