haku: @indexterm TELEVISION RECEIVERS INDUSTRY / yhteensä: 189
viitteet: 7-16 / 189
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7.
A natural experiment in "Jeopardy!"
American Economic Review
1995 : MAR, VOL. 85:1, p. 240-253
 1995 Metrick, A.
8.
Competitive clutter in network television advertising: current levels and advertiser responses
Journal of Advertising Research
1995 : JAN/FEB, VOL. 35:1, p. 49-58
 1995 Kent, R.
9.
What happens to television ratings during commercial breaks?
Journal of Advertising Research
1995 : JAN/FEB, VOL. 35:1, p. 37-48
 1995 Danaher, P.
10.
Investigating the impact of executional style on television commercial effectiveness
Journal of Advertising Research
1994 : NOV/DEC, VOL. 34:6, p. 9-16
 1994 Laskey, H.
Fox, R.
Crask, M.
11.
The sounds of silence: functions and use of silence in television advertising
Journal of Advertising Research
1994 : SEP-OCT, VOL. 34:5, p. 89-95
 1994 Olsen, G.
12.
Global reach and local touch: achieving cultural fitness in TV advertising
Journal of Advertising Research
1994 : SEP-OCT, VOL. 34:5, p. 35-63
 1994 Zandpour, F.
13.
Media monopoly in Brazil
Journal of Communication
1994 : AUTUMN, VOL. 44:4, p. 26-38
 1994 Amaral, R.
Guimaraes, C.
14.
TV audience measurement around the world
Marketing and Research Today
1994 : NOV, VOL. 22:4, p. 223-230
 1994 Purdye, K.
Harvey, B.
15.
DRTV ist hard selling. *TIME LIFE
Absatzwirtschaft
1994 : OCT, p. 136-137
 1994 Lux, D.
16.
Vom Produktmarkt zum Dienstleistungsmarkt.
Absatzwirtschaft
1994 : OCT, p. 132-135
 1994 Munkelt, I.
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