haku: @indexterm advertising research / yhteensä: 488
viitteet: 7-16 / 488
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7.
'That was funny, but what was the brand again?' - Humorous television commercials and brand linkage
International Journal of Advertising
2011 : VOL. 30:5, p. 795-814
 2011 Kuilenburg, P. van
Jong, M. D.T. de
Rompay, T. J.L. van
8.
How a presenter's perceived attractiveness affects persuasion for attractiveness-unrelated products
International Journal of Advertising
2011 : VOL. 30:5, p. 839-865
 2011 Praxmarer, S.
9.
Editorial: The future of marketing research
Journal of Advertising Research
2011 : MAR, VOL. 51:1, p. 207-208
 2011 Precourt, G. (editor)
10.
Guest editorial: Advertising and social media
International Journal of Advertising
2011 : VOL. 30:1, p. 11-12
 2011 Choi, S.M.
11.
Editorial: at 50, the journal looks back... and ahead
Journal of Advertising Research
2011 : VOL 51:1, SUPPL., p. 2-4
 2011 West, D.
Chiagouris, L.G.
Precourt, G.
12.
Does consumer scepticism negate the effects of visceral cues in weight loss advertising?
International Journal of Advertising
2011 : VOL. 30:4, p. 693-719
 2011 Amos, C.
Grau, S.L.
13.
The value of listening: Heeding the call of the Snuggie
Journal of Advertising Research
2010 : MAR, VOL 50:1, p. 16-20
 2010 Bush, K.
Sikdar, R.
Wiesenfeld, D.
14.
Does doing good do good?
Journal of Advertising Research
2010 : DEC, VOL. 50:4, p. 440-449
 2010 Waller, D.S.
15.
The power of reach and frequency in the age of digital advertising
Journal of Advertising Research
2010 : DEC, VOL. 50:4, p. 403-415
 2010 Cheong, Y.
Gregorio, F. De
Kim, K.
16.
In-store video advertising effectiveness
Journal of Advertising Research
2010 : DEC, VOL. 50:4, p. 386-402
 2010 Yim, M. Y-C. (et. al)
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