haku: @indexterm brands / yhteensä: 1643
viitteet: 7-16 / 1643
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7.
Media amplification of a brand crisis and its affect on brand trust
Journal of Marketing Management
2011 : MAY, VOL. 27:5-6, p. 530-546
 2011 Yannopoulou, N.
Koronis, E.
Elliott, R.
8.
Towards a strategic place brand-management model
Journal of Marketing Management
2011 : MAY, VOL. 27:5-6, p. 458-476
 2011 Hanna, S.
Rowley, J.
9.
Rise and fall of stars: investigating the evolution of star status in professional team sports
International Journal of Research in Marketing
2011 : DEC, VOL. 28:4, p. 352-366
 2011 Yang, Y.
Shi, M.
10.
CSR and service brand: the mediating effect of brand identification and moderating effect of service quality
Journal of Business Ethics
2011 : JUN, VOL. 100:4, p. 673-388
 2011 He, H.
Li, Y.
11.
Customer reactions to acquirer-dominant mergers and acquisitions
International Journal of Research in Marketing
2011 : DEC, VOL. 28:4, p. 332-341
 2011 Thorbjørnsen, H.
Dahlén, M.
12.
Territorial brands for tourism development
Annals of Tourism Research
2011 : APR, VOL. 38:2, p. 540-560
 2011 Lorenzini, E.
Calzati, V.
Giudici, P.
13.
The regulatory challenge to branding: an interpretation of UK competition authority investigations 1950-2007
Journal of Marketing Management
2011 : AUG, VOL. 27:9-10, p. 1027-1058
 2011 Ashton, J.K.
Pressey, A.D.
14.
Product recall, brand equity and future choice
Journal of Marketing Management
2011 : AUG, VOL. 27:9-10, p. 959-975
 2011 Korkofingas, C.
Ang, L.
15.
'That was funny, but what was the brand again?' - Humorous television commercials and brand linkage
International Journal of Advertising
2011 : VOL. 30:5, p. 795-814
 2011 Kuilenburg, P. van
Jong, M. D.T. de
Rompay, T. J.L. van
16.
Editorial: conference special issue - marketing fields forever 2011
Journal of Marketing Management
2011 : DEC, VOL. 27:13-14, p. 1299-1303
 2011 Patterson, A. (et al., editors)
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