haku: @journal_id 794 / yhteensä: 218
viitteet: 7-16 / 218
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 otsikkovuositekijä
7.
Clicks and mortar : The effect of on-line activities on off-line sales
Marketing Letters
2003 : VOL 14:1, p. 21-32
 2003 Biyalogorsky, E.
Naik, P.
8.
A Bayesian approach to modeling purchase frequency
Marketing Letters
2003 : VOL 14:1, p. 5-20
 2003 Jen, L.
Chou, C-H.
Allenby, G.
9.
Perceptual Differences of Marketing Journals: A Worldwide Perspective
Marketing Letters
2002 : VOL. 13:4, p. 389-402
 2002 Theoharakis, V.
Hirst, A.
10.
A Guadagni-Little Likelihood Can Have Multiple Maxima
Marketing Letters
2002 : VOL. 13:4, p. 373-388
 2002 Anderson, E.T.
11.
The Effects of Prior Spending on Future Spending Decisions: The Role of Acquisition Liabilities and Payments
Marketing Letters
2002 : VOL. 13:4, p. 359-372
 2002 Soman, D.
Lam, V. M. W.
12.
A Tale of Two Pizzas: Building Up from a Basic Product Versus Scaling Down from a Fully-Loaded Product
Marketing Letters
2002 : VOL. 13:4, p. 445-344
 2002 Levin, I. P.
13.
Evaluating the Appropriateness of Market Segmentation Solutions Using Artificial Neural Networks and the Membership Clustering Criterion
Marketing Letters
2002 : VOL. 13:4, p. 317-334
 2002 Boone, D. S.
Roehm, M.
14.
Consumer Control and Empowerment: A Primer
Marketing Letters
2002 : VOL. 13:3, p. 297-306
 2002 Wathieu, L.
15.
Auctions: Research Opportunities for Marketing
Marketing Letters
2002 : VOL. 13:3, p. 281-296
 2002 Chakravarti, D.
16.
Non-Conscious Influences on Consumer Choice
Marketing Letters
2002 : VOL. 13:3, p. 269-280
 2002 Fitzsimons, G. J.
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