haku: @indexterm MARKETING THEORY / yhteensä: 244
viitteet: 70-79 / 244
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70.
The impact of lean thinking and lean enterprise on marketing: threat or synergy?
Journal of Marketing Management
1997 : OCT, VOL. 13:7, p. 679-693
 1997 Piercy, N.F.
Morgan, N.A.
71.
The impact of lean thinking and the lean enterprise on marketing: threat or synergy?
Journal of Marketing Management
1997 : AUG, VOL. 13:6, p. 679-693
 1997 Piercy, N.F.
Morgan, N.A.
72.
Markets of a single customer: Exploiting conceptual developments in market segmentation
European Journal of Marketing
1997 : VOL. 31:11-12, p. 873-895
 1997 Kara, A.
Kaynak, E.
73.
Temerarious directions for marketing
European Journal of Marketing
1997 : Vol. 31:9/10, p. 677-705
 1997 O'Saughnessy, J.
74.
Advances in Industrial Marketing Theory and Research from the Journal of Business and Industrial Marketing
Journal of Business Research
1997 : MAR, VOL. 38:3, p 199-209
 1997 Johnston, W. J.
Lewin, J. E.
75.
Contributions to Marketing Theory and Practice from Industrial Marketing Management
Journal of Business Research
1997 : MAR, VOL. 38:3, p. 179-198
 1997 LaPlaca, P. J.
76.
Towards a paradigm shift in marketing? an examination of current marketing practices
Journal of Marketing Management
1997 : JUL, VOL. 13:5, p. 383-406
 1997 Brodie, R.J. et al
77.
Partnering relationship activities: Building theory from case study research
Journal of Business Research
1997 : MAY, VOL. 39:1, p. 59-70
 1997 Wilson, E. J.
Vlosky, R. P.
78.
Relationship marketing theory in practice: A case study
Journal of Business Research
1997 : MAY, VOL. 39:1, p. 23-31
 1997 Lewin, J. E.
Johnston, W. J.
79.
Relational exchange: A review of selected models for prediction matrix of relationship activities
Journal of Business Research
1997 : MAY, VOL. 39:1, p. 5-12
 1997 Fontenot, R. J.
Wilson, E. J.
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