haku: @journal_id 69 / yhteensä: 714
viitteet: 70-79 / 714
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 otsikkovuositekijä
70.
Competitive interference effects in consumer memory of advertising: the role of brand familiarity
Journal of Marketing
1994 : JUL, VOL. 58:3, p. 97-105
 1994 Kent, R.
Allen, C.
71.
The interface between competitive market signalling and antitrust law
Journal of Marketing
1994 : JUL, VOL. 58:3, p. 81-96
 1994 Heil, O.
Langvardt, W.
72.
National boundaries, border zones, and marketing strategy: a conceptual framework and theoretical model of secondary boundary effects
Journal of Marketing
1994 : JUL, VOL. 58:3, p. 67-80
 1994 Clark, T.
73.
Customer satisfaction, market share, and profitability: findings from Sweden
Journal of Marketing
1994 : JUL, VOL. 58:3, p. 53-66
 1994 Anderson, E.
Fornell, C.
Lehmann, D.
74.
Learning orientation, working smart, and effective selling
Journal of Marketing
1994 : JUL, VOL. 58:3, p. 39-52
 1994 Sujan, H.
Weitz, B.
Kumar, N.
75.
The commitment-trust theory of relationship marketing
Journal of Marketing
1994 : JUL, VOL. 58:3, p. 20-38
 1994 Morgan, R.
Hunt, S.
76.
Socially responsible organisational buying: environmental concern as a noneconomic buying criterion
Journal of Marketing
1994 : JUL, VOL. 58:3, p. 1-19
 1994 Drumwright, M.
77.
Evolving patterns of organizational beliefs in the formation of strategy
Journal of Marketing
1994 : APR, VOL. 58:2, p. 96-110
 1994 Frankwick, G.
78.
Marketing universals: consumers' use of brand name, price, physical appearance, and retailer reputation as signals of product quality
Journal of Marketing
1994 : APR, VOL. 58:2, p. 81-95
 1994 Dawar, N.
Parker, P.
79.
The effect of effort on sales performance and job satisfaction
Journal of Marketing
1994 : APR, VOL. 58:2, p. 70-80
 1994 Brown, S.
Peterson, R.
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