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haku: @indexterm MARKET SEGMENTATION / yhteensä: 478

viitteet: 73-82 / 478

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	otsikko	vuosi	tekijä
73.	Market segmentation based on customers' post-purchase performance evaluation: a case of tourist diners Journal of Travel & Tourism Marketing 2003 : VOL. 15:1, p. 1-18	2003	Yuksel, A.
74.	Bestandsaufnahme und aktuelle Entwicklungen bei der Segmentierungsanalyse von Produktmärkten Journal für Betriebswirtschaft 2003 : VOL. 53:2, p. 52-74	2003	Reutterer, T.
75.	Market Segmentation and Product Differentiation in Political Campaigns: A Technical Feature Perspective Journal of Marketing Management 2003 : FEB, VOL. 19:1-2, p. 225-250	2003	Baines, P. R.
76.	Implementing polyinstantation as a strategy for electronic commerce customer relationship management International Journal of Electronic Commerce 2003 : WINTER, VOL. 7:2, p. 9-30	2003	Jukic, N. (et al.)
77.	Recovering and profiling the true segmentation structure in markets : An empirical investigation International Journal of Research in Marketing 2003 : JUN, VOL 20, p. 177-192	2003	Andrews, R. Currim, I.
78.	Creating the Customer: The Influence of Advertising on Consumer Market Segments - Evidence and Ethics Journal of Business Ethics 2003 : JAN I, VOL. 42:1, p. 83-99	2003	Nairn, A. Berthon, P.
79.	Bottom-feeding for blockbuster businesses Harvard Business Review 2003 : MAR, VOL. 81:3, p. 52-59	2003	Rosenblum, D. Tomlinson, D. Scott, L.
80.	Needs-based segmentation: principles and practice International Journal of Market Research 2002 : VOL. 44:4, p. 405-422	2002	Greengrove, K.
81.	Evaluating the Appropriateness of Market Segmentation Solutions Using Artificial Neural Networks and the Membership Clustering Criterion Marketing Letters 2002 : VOL. 13:4, p. 317-334	2002	Boone, D. S. Roehm, M.
82.	Lifestyle segmentation: From attitudes, interests and opinions, to values, aesthetic styles, life visions and media preferences European Journal of Communication 2002 : DEC, VOL. 17:4, p. 445-463	2002	Vyncke, P.

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