haku: @indexterm effectiveness / yhteensä: 756
viitteet: 73-82 / 756
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 otsikkovuositekijä
73.
Die Einsatzmöglichkeiten vergleichender Werbung - eine empirische Analyse zur Wirkung des neuen Instruments
Betriebswirtschaft
2004 : SEP/OCT, VOL. 64:5, p. 591-620
 2004 Rennhak, C.
Schwaiger, M.
74.
How to measure ordinary marketing
Admap
2004 : MAY, VOL. 39:5 (450), p. 39-42
 2004 McDonald, C.
Kennedy, R.
75.
On the empirics of foreign aid and growth
Economic Journal
2004 : JUN, VOL 114:496, p. 191-216
 2004 Dalgaard, C-J.
Hansen, H.
Tarp, F.
76.
Development effectiveness: what have we learnt?
Economic Journal
2004 : JUN, VOL 114:496, p. 244-271
 2004 Collier, P.
Dollar, D.
77.
The waste in advertising is the part that works
Journal of Advertising Research
2004 : DEC, VOL 44:4, p. 375-389
 2004 Ambler, T.
Hollier, E.A.
78.
Impact of gender differences on the evaluation of promotional emails
Journal of Advertising Research
2004 : DEC, VOL 44:4, p. 360-368
 2004 Phillip, M.V.
Suri, R.
79.
Decay effects in online advertising: Quantifying the impact of time since last exposure on branding effectiveness
Journal of Advertising Research
2004 : DEC, VOL 44:4, p. 327-332
 2004 Havlena, W.J.
Graham, J.
80.
How to analyse and measure online ad results
Admap
2004 : VOL.39:1, p. 47
 2004 Thomas, I.
81.
Brands, buzz and business
Admap
2004 : VOL. 39:1, p. 15-17
 2004 Hughes, M.
82.
Sustainable Value Added - measuring corporate contributions to sustainability beyond eco-efficiency
Ecological Economics
2004 : FEB, VOL. 48:2, p. 173-187
 2004 Figge, F.
Hahn, T.
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