haku: @indexterm MARKETING THEORY / yhteensä: 244
viitteet: 74-83 / 244
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74.
Advances in Industrial Marketing Theory and Research from the Journal of Business and Industrial Marketing
Journal of Business Research
1997 : MAR, VOL. 38:3, p 199-209
 1997 Johnston, W. J.
Lewin, J. E.
75.
Contributions to Marketing Theory and Practice from Industrial Marketing Management
Journal of Business Research
1997 : MAR, VOL. 38:3, p. 179-198
 1997 LaPlaca, P. J.
76.
Towards a paradigm shift in marketing? an examination of current marketing practices
Journal of Marketing Management
1997 : JUL, VOL. 13:5, p. 383-406
 1997 Brodie, R.J. et al
77.
Partnering relationship activities: Building theory from case study research
Journal of Business Research
1997 : MAY, VOL. 39:1, p. 59-70
 1997 Wilson, E. J.
Vlosky, R. P.
78.
Relationship marketing theory in practice: A case study
Journal of Business Research
1997 : MAY, VOL. 39:1, p. 23-31
 1997 Lewin, J. E.
Johnston, W. J.
79.
Relational exchange: A review of selected models for prediction matrix of relationship activities
Journal of Business Research
1997 : MAY, VOL. 39:1, p. 5-12
 1997 Fontenot, R. J.
Wilson, E. J.
80.
Marketing - der permanente Versuch, Denken zu verändern: Marketingtheorie.
Absatzwirtschaft
1997 : APR, p. 76-78, 80, 82
 1997 Engelhardt, W. H.
81.
Súcasné tendencie vo vývoji marketingu
Ekonomicky casopis
1996 : VOL. 44:7-8, p. 506-515
 1996 Kita, J.
82.
An alternative view of relationship marketing: A framework for ethical analysis
European Journal of Marketing
1996 : VOL. 30:2, p. 45-61
 1996 Takala, T.
Uusitalo, O.
83.
Relationship marketing and imaginary organizations: A synthesis
European Journal of Marketing
1996 : VOL. 30:2, p. 31-44
 1996 Gummesson, E.
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