haku: @indexterm advertising / yhteensä: 1883
viitteet: 74-83 / 1883
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74.
Towards stronger theory development in international advertising research
International Journal of Advertising
2010 : VOL. 29:1, p. 9-14
 2010 Taylor, C.R. (ed.)
75.
Informative advertising, competition or cooperation?
Journal of Industrial Economics
2009 : MAR, VOL 57:1 p. 147-166
 2009 Simbanegavi, W.
76.
Customer poaching and advertising
Journal of Industrial Economics
2009 : MAR, VOL 57:1 p. 112-146
 2009 Esteves, R.B.
77.
Targeted advertising: the role of subscriber characteristics in media markets
Journal of Industrial Economics
2009 : MAR, VOL 57:1 p. 58-84
 2009 Chandra, A.
78.
Advertising, competition and entry in media industries
Journal of Industrial Economics
2009 : MAR, VOL 57:1 p. 7-31
 2009 Crampes, C.
Haritchabalet, C.
Jullien, B.
79.
The ethics of branding in the age of ubiquitous media: Insights from catholic social teaching
Journal of Business Ethics
2009 : VOL 90: SUPPL. 3, p. 301-313
 2009 Caccamo, J.F.
80.
Boycott basics: moral guidelines for corporate decision making
Industrial Relations Journal
2009 : VOL 84:SUPPL. 1, p. 3-10
 2009 Stoll, M. L.
81.
Commentary. Who owns metrics? Building a bill of rights for online advertisers
Journal of Advertising Research
2009 : DEC, VOL 49:4, p. 401-403
 2009 Edelman, B.
82.
Playoff payoff: Super Bowl advertising for movies
International Journal of Research in Marketing
2009 : SEP, VOL 26:3, p. 168-179
 2009 Ho, J. Y. C.
Dhar, T.
Weinberg, C. B.
83.
Product market advertising and new equity issues
Journal of Financial Economics
2009 : APR, VOL 92:1, p. 40-41
 2009 Chemmanur, T.
Yan, A.
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