haku: @indexterm advertising effectiveness / yhteensä: 556
viitteet: 74-83 / 556
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74.
What is interactivity and is it always such a good thing? Implications of definition, person, and situation for the influence of interactivity on advertising effectiveness
Journal of Advertising
2002 : WINTER, VOL. 31:4, p. 53-64
 2002 Liu, Y.
Shrum, L. J.
75.
Exploring the missing point of view in international advertising management: local managers in global advertising agencies
International Journal of Advertising
2002 : VOL. 21:3, p. 293-322
 2002 Jeong, J.
Tharp, M.
Choi, H.
76.
Language and advertising effectiveness: mediating influences of comprehension and cognitive elaboration
Psychology & Marketing
2002 : JUL-AUG, VOL. 19:7-8, p. 693-712
 2002 Wyer, R.S. Jr.
77.
Effects of typographic factors in advertising based persuasion: a general model and initial empirical tests
Psychology & Marketing
2002 : JUL-AUG, VOL. 19:7-8, p. 663-691
 2002 McCarthy, M.S.
Mothersbaugh, D.L.
78.
I hear you knocking... can advertising reach everybody in the target audience?
International Journal of Market Research
2002 : VOL. 44:2, p. 193-211
 2002 Brace, I.
Edwards, L.
Nancarrow, C.
79.
Using TV Daypart "Double Jeopardy Effects" to Boost Advertising Efficiency
Journal of Advertising Research
2001 : NOV-DEC, VOL. 41:6, p. 43-52
 2001 McDowell, W. S.
Dick, S. J.
80.
Planned or Impulse Purchases? How to Create Effective Infomercials
Journal of Advertising Research
2001 : NOV-DEC, VOL. 41:6, p. 35-42
 2001 Agee, T.
Martin, B. A. S.
81.
Advertising productivity: developing an agenda for research
International Journal of Advertising
2001 : VOL. 20:4, p. 431-454
 2001 Kim, J.
Bhargava, M.
Ramaswam, S.
82.
The effects of pleasure and arousal on recall of advertisements during the Super Bowl
Psychology & Marketing
2001 : NOV, VOL. 18:11, p. 1135-1153
 2001 Newell, S. J.
Henderson, K. V.
Wu, B. T.
83.
Zapping behavior during commercial breaks
Journal of Advertising Research
2001 : MAY-JUN, VOL. 41:3, p. 25-29
 2001 Tse, A.C.B.
Lee, R.P.W.
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