haku: @indexterm advertising expenditure / yhteensä: 112
viitteet: 75-84 / 112
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75.
How media skills make ads go further.
Management Today
1983 : AUG, p. 21, 24
 1983 Perriss, J.
Kenny, A.
76.
A quantitative assessment of Greek advertising efficiency.
European Research
1983 : JUL, VOL. 11:3, p. 105-109
 1983 Kioulafas, K. E.
77.
The advertising capital controversy.
Journal of Business
1983 : JUL, VOL. 56:3, p. 349-364
 1983 Ayanian, R.
78.
Optimal advertising with stochastic demand.
Management Science
1983 : JAN, VOL. 29:1, p. 106-117
 1983 Monahan, G. E.
79.
Are you overadvertising?
Journal of Advertising Research
1982 : AUG-SEP, VOL. 22:4, p. 57-70
 1982 Aaker, D. A.
Carman, J. M.
80.
ADPULS : an advertising model with wearout and pulsation.
Journal of Marketing Research
1982 : AUG, VOL. 19:3, p. 352-363
 1982 Simon, H.
81.
Advertising budget allocation under uncertainty.
Management Science
1982 : MAY, VOL. 28:5, p. 487-499
 1982 Holthausen, D. M.
Assmus, G.
82.
The advertising budget's determinants in a market with two competing firms.
Management Science
1982 : MAY, VOL. 28:5, p. 500-519
 1982 Simon, J. L.
Ben-Ur, J.
83.
A differential games solution to a logarithmic advertising model.
Journal of the Operational Research Society
1982 : MAY, VOL. 33:5, p. 425-432
 1982 Jorgensen, S.
84.
Modelling impact of advertising and optimizing advertising policy : an application in recreation.
European Journal of Operational Research
1981 : NOV, VOL. 8:3, p. 235-248
 1981 Wierenga, B.
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