haku: @journal_id 794 / yhteensä: 218
viitteet: 75-84 / 218
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 otsikkovuositekijä
75.
Development of Industruct: A scale for the measurement of perceptions of industry structure
Marketing Letters
1999 : NOV, VOL. 10:4, p. 409-422
 1999 Pecotich, A.
Hattie, J.
Low, L. P.
76.
Rethinking television audience measures: An exploration into the construct of audience connectedness
Marketing Letters
1999 : NOV, VOL. 10:4, p. 393-407
 1999 Russell, C. A.
Puto, C. P.
77.
Estimating the half-life of advertisements
Marketing Letters
1999 : NOV, VOL. 10:4, p. 351-362
 1999 Naik, P. A.
78.
Brand equity, consumer learning and choice
Marketing Letters
1999 : AUG, VOL. 10:3, p. 301-318
 1999
79.
Combining sources of preference data for modeling complex decision processes
Marketing Letters
1999 : AUG, VOL. 10:3, p. 205-217
 1999
80.
Extended framework for modeling choice behavior
Marketing Letters
1999 : AUG, VOL. 10:3, p. 187-203
 1999
81.
A model of household grocery shopping behavior
Marketing Letters
1999 : MAY, VOL. 10:2, p. 149-160
 1999 Bawa, K.
Ghosh, A.
82.
A comparison of conjoint methods when there are many attributes
Marketing Letters
1999 : MAY, VOL. 10:2, p. 125-138
 1999 Pullman, M.
83.
The effect of implicit versus explicit comparisons on temporal pricing claims
Marketing Letters
1999 : MAY, VOL. 10:2, p. 113-124
 1999 Gourville, J.
84.
Estimating the impact of displays and other merchandising support on retail brand sales: partial pooling with examples
Marketing Letters
1999 : FEB, VOL. 10:1, p. 87-100
 1999 Bemmaor, A.
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