haku: @freeterm Marketingstrategie / yhteensä: 185
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 otsikkovuositekijä
76.
New product strategy, structure, and performance in two environments (Neue Produkte)
Industrial Marketing Management
1996 : NOV, VOL. 25:6, p. 555-566
 1996 Dröge, C.
Calantone, R.
77.
Building competitive marketing strategies (Marketingplanung)
Manager Update
1996 : AUTUMN, VOL. 8:1, p. 12-20
 1996 Parkinson, S.
78.
Verantwortung als Vision. Wie sich 130 Marketing- und Vertriebschefs der Markenartikelindustrie auf 1997 vorbereiten (Markenmanagement)
Absatzwirtschaft
1996 : VOL. 39:9, p. 38-40,42,44,46,48,50,52,54,56
 1996 Stippel, Peter
79.
The real value of on-line communities
Harvard Business Review
1996 : MAY-JUN, VOL. 74:3,p. 134-141
 1996 Armstrong, A.
Hagel, J.
80.
The benefits of strategic homogeneity and strategic heterogeneity. Theoretical and empirical evidence resolving past differences
Strategic Management Journal
1996 : APR, VOL. 17:4, p. 293-305
 1996 Dooley, R.S.
Fowler, D.M.
Miller, A.
81.
The simplicity of competitive repertoires: an empirical analysis
Strategic Management Journal
1996 : JUN, VOL. 17:6, p. 419-439
 1996 Miller, D.
Chen, M. J.
82.
Are USA managers superstitious about market share?
Sloan Management Review
1996 : SUMMER, VOL. 37:4, p. 67-77
 1996 Anterasian, C.
Graham, J. L.
Money, R. B.
83.
Innovation and intellectual property protection and the software industry perspective
Columbia Journal of World Business
1996 : SPRING, VOL. 31:1, p. 30-37
 1996 Simon, E.
84.
Resource-based and market-based determinants of performance in the USA banking industry
Strategic Management Journal
1996 : APR, VOL. 17:4, p. 307-322
 1996 Mehra, A.
85.
Master marketer
Management Review
1996 : APR, VOL. 85:4, p. 19-20
 1996 Romano, C.
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