haku: @indexterm Public Relations / yhteensä: 295
viitteet: 76-85 / 295
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76.
Will agencies ever get (or understand) IMC?
European Journal of Marketing
2004 : VOL. 38:11-12, p.1417-1436
 2004 Kitchen, P.J. (et al.)
77.
Brand logic: A business case for communications
Journal of Advertising Research
2004 : SEP/OCT, VOL 44:3, p. 232-236
 2004 Gregory, J.R.
McNaughton, L.
78.
Organisation-public relationship: measurement validation in university setting
Journal of communication management
2004 : VOL. 9:1, p. 14-27
 2004 Jo, S
Childers Hon, L.
Brunner B.R.,
79.
Rediscovering what PR managers do: rethinking the measurement of managerial behaviour in the public relations context
Journal of communication management
2004 : VOL. 9:2, p. 179-196
 2004 DeSanto, B.
Moss, D.
80.
The gold standard
Accountancy
2004 : AUG, VOL. 134:1332, p. 44-46
 2004 Blyth, A.
81.
The representative office option
China Business Review
2004 : SEP/OCT, VOL. 31:5, p. 28-31
 2004 Dodge, L.
82.
Cultural influence on relationship cultivation strategies : multinational companies in China
Journal of Communication Management
2004 : VOL. 8:3, p. 264-281
 2004 Hung, C.
83.
Interdependencies between marketing and public relations disciplines as correlates of communication organisation
Journal of Marketing Management
2004 : FEB, VOL. 20:1-2, p. 237-264
 2004 Cornelissen, J.P.
Harris, P.
84.
Public relations and change management:The case of a multinational company
Journal of communication management
2004 : VOL. 8:4, p. 372-383
 2004 Dürig, U-M.
Sriramesh, K.
85.
Non-governmental organisations, ethics and corporate public relations
Journal of communication management
2004 : VOL. 8:4, p. 366-371
 2004 Beaudoin, J-P.
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