haku: @indexterm advertising effectiveness / yhteensä: 556
viitteet: 76-85 / 556
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76.
Language and advertising effectiveness: mediating influences of comprehension and cognitive elaboration
Psychology & Marketing
2002 : JUL-AUG, VOL. 19:7-8, p. 693-712
 2002 Wyer, R.S. Jr.
77.
Effects of typographic factors in advertising based persuasion: a general model and initial empirical tests
Psychology & Marketing
2002 : JUL-AUG, VOL. 19:7-8, p. 663-691
 2002 McCarthy, M.S.
Mothersbaugh, D.L.
78.
I hear you knocking... can advertising reach everybody in the target audience?
International Journal of Market Research
2002 : VOL. 44:2, p. 193-211
 2002 Brace, I.
Edwards, L.
Nancarrow, C.
79.
Using TV Daypart "Double Jeopardy Effects" to Boost Advertising Efficiency
Journal of Advertising Research
2001 : NOV-DEC, VOL. 41:6, p. 43-52
 2001 McDowell, W. S.
Dick, S. J.
80.
Planned or Impulse Purchases? How to Create Effective Infomercials
Journal of Advertising Research
2001 : NOV-DEC, VOL. 41:6, p. 35-42
 2001 Agee, T.
Martin, B. A. S.
81.
Advertising productivity: developing an agenda for research
International Journal of Advertising
2001 : VOL. 20:4, p. 431-454
 2001 Kim, J.
Bhargava, M.
Ramaswam, S.
82.
The effects of pleasure and arousal on recall of advertisements during the Super Bowl
Psychology & Marketing
2001 : NOV, VOL. 18:11, p. 1135-1153
 2001 Newell, S. J.
Henderson, K. V.
Wu, B. T.
83.
Zapping behavior during commercial breaks
Journal of Advertising Research
2001 : MAY-JUN, VOL. 41:3, p. 25-29
 2001 Tse, A.C.B.
Lee, R.P.W.
84.
Cinema advertising re-considered
Journal of Advertising Research
2001 : JAN-FEB, VOL. 41:1, p. 78-85
 2001 Ewing, M.T.
Plessis, E. du
Foster, C.
85.
A model of advertising standardization in multinational corporations
Journal of International Business Studies
2001 : VOL. 32:2, p. 249-266
 2001 Laroche, M. (et al.)
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