haku: @indexterm MARKET SEGMENTATION / yhteensä: 478
viitteet: 77-86 / 478
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77.
Recovering and profiling the true segmentation structure in markets : An empirical investigation
International Journal of Research in Marketing
2003 : JUN, VOL 20, p. 177-192
 2003 Andrews, R.
Currim, I.
78.
Creating the Customer: The Influence of Advertising on Consumer Market Segments - Evidence and Ethics
Journal of Business Ethics
2003 : JAN I, VOL. 42:1, p. 83-99
 2003 Nairn, A.
Berthon, P.
79.
Bottom-feeding for blockbuster businesses
Harvard Business Review
2003 : MAR, VOL. 81:3, p. 52-59
 2003 Rosenblum, D.
Tomlinson, D.
Scott, L.
80.
Needs-based segmentation: principles and practice
International Journal of Market Research
2002 : VOL. 44:4, p. 405-422
 2002 Greengrove, K.
81.
Evaluating the Appropriateness of Market Segmentation Solutions Using Artificial Neural Networks and the Membership Clustering Criterion
Marketing Letters
2002 : VOL. 13:4, p. 317-334
 2002 Boone, D. S.
Roehm, M.
82.
Lifestyle segmentation: From attitudes, interests and opinions, to values, aesthetic styles, life visions and media preferences
European Journal of Communication
2002 : DEC, VOL. 17:4, p. 445-463
 2002 Vyncke, P.
83.
Segmentation of the Swiss travel market by holiday activities
Tourism review
2002 : VOL. 57:4, p. 33-44
 2002 Ammann, P. A.
Bischof, L.
Schalcher, F.
84.
Market Segmentation Research: Beyond Within and Across Group Differences
Marketing Letters
2002 : VOL. 13:3, p. 233-244
 2002 Allenby, G.
85.
Segmentation in the Market for Child Labor: The Economics of Child Labor Revisited
American Journal of Economics and Sociology
2002 : JUL, VOL. 61:3, p. 713-724
 2002 Scoville, J. G.
86.
Identifying spatial segments in international markets
Marketing Science
2002 : SPRING, VOL. 21:2, p. 160-177
 2002 Hofstede, F.T.
Wedel, M.
Steenkamp, J-B.E.M.
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