haku: @author Baltas, G. / yhteensä: 12
viitteet: 8-12 / 12
« edellinen sivu | seuraava sivu »
 otsikkovuositekijä
8.
Random utility models in marketing research: a survey
Journal of Business Research
2001 : FEB, VOL. 51:2, p. 115-125
 2001 Baltas, G.
Doyle, P.
9.
An integrated model of category demand and brand choice
Journal of the Market Research Society
1998 : OCT, VOL. 40:4, p. 295-306
 1998 Baltas, G.
10.
A flexible model for consumer choice in package goods markets
Journal of the Market Research Society
1998 : APR, VOL. 40:2, p. 141-153
 1998 Baltas, G.
Doyle, P.
11.
An empirical analysis of private brand demand recognising heterogenous preferences and choice dynamics
Journal of the Operational Research Society
1998 : AUG, VOL. 49:8, p. 790-798
 1998 Baltas, G.
Doyle, P.
12.
A model of consumer choice for national vs private label brands
Journal of the Operational Research Society
1997 : OCT, VOL. 48:10, p. 988-995
 1997 Baltas, G.
Doyle, P.
Dyson, P.
« edellinen sivu | seuraava sivu »
SCIMA