haku: @author Chernatony, L. de / yhteensä: 22
viitteet: 8-17 / 22
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8.
The criteria for successful services brands
European Journal of Marketing
2003 : VOL. 37:7-8, p. 1095-1118
 2003 Chernatony, L. de
Segal-Horn, S.
9.
Task and institutional influences on managers' mental models of competition
Organization Studies
2002 : VOL. 23:1, p. 31-62
 2002 Daniels, K.
Johnson, G.
Chernatony, L. de
10.
Building on Services' Characteristics to Develop Successful Services Brands
Journal of Marketing Management
2001 : SEP, VOL. 17:7-8, p. 645-669
 2001 Chernatony, L. de
Segal-Horn, S.
11.
Experts' views about defining services brands and the principles of services branding
Journal of Business Research
1999 : OCT, VOL. 46:2, p. 181-192
 1999 Chernatony, L. de
Riley, F. D.
12.
Modelling the components of the brand
European Journal of Marketing
1998 : VOL. 32:11-12, p. 1074-1090
 1998 Chernatony, L. de
Dall'Olmo Riley, F.
13.
Defining a "brand": beyond the literature with experts' interpretations
Journal of Marketing Management
1998 : JUN, VOL. 14:5, p. 417-443
 1998 Chernatony, L. de
Dall'Olmo Riley, F.
14.
Brand consultants' perspectives on the concept of 'the brand'
Marketing and Research Today
1997 : FEB, VOL. 25:1, p. 45-52
 1997 Chernatony, L. de
Dall'Olmo Riley, F.
15.
2001, the brand management odyssey (Markenmanagement)
Journal of General Management
1996 : SUMMER, VOL. 21:4, p. 15-30
 1996 Chernatony, L. de
16.
Harnessing the power of database marketing
Journal of Marketing Management
1996 : MAY, VOL. 12:4, p.329-346
 1996 Lewington, J.
Chernatony, L. de
Brown, A.
17.
Validating a method for mapping managers mental models of competitive industry structures (Führungsverhalten)
Human Relations
1995 : SEP, VOL. 48:9, p. 975-991
 1995 Daniels, K.
Chernatony, L. de
Johnson, G.
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