haku: @author Frazier, G. L. / yhteensä: 15
viitteet: 8-15 / 15
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8.
An attitude-behavior framework for distribution channel management.
Journal of Marketing
1985 : SUMMER, VOL. 49:3, p. 38-48
 1985 Frazier, G. L.
Sheth, J. N.
9.
Interfirm influence strategies and their application within distribution channels.
Journal of Marketing
1984 : SUMMER, VOL. 48:3, p. 43-55
 1984 Frazier, G. L.
Summers, J. O.
10.
Interorganizational exchange behavior in marketing channels : a broadened perspective.
Journal of Marketing
1983 : FALL, VOL. 47:4, p. 68-78
 1983 Frazier, G. L.
11.
A margin-return model strategic market planning.
Journal of Marketing
1983 : SPRING, VOL. 47:2, p. 100-109
 1983 Sheth, J. N.
Frazier, G. L.
12.
Business definition and performance.
Journal of Marketing
1983 : SPRING, VOL. 47:2, p. 59-67
 1983 Frazier, G. L.
Howell, R. D.
13.
On the measurement of interfirm power in channels of distribution.
Journal of Marketing Research
1983 : MAY, VOL. 20:2, p. 158-166
 1983 Frazier, G. L.
14.
A model of strategy mix choice for planned social change.
Journal of Marketing
1982 : WINTER, VOL. 46:1, p. 15-26
 1982 Sheth, J. N.
Frazier, G. L.
15.
Delegating pricing authority to the sales force: the effects on sales and profit performance.
Journal of Marketing
1979 : SPRING, VOL. 43:2, p. 21-28
 1979 Stephenson, P. R.
Cron, W. L.
Frazier, G. L.
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