haku: @author Pan, Y. / yhteensä: 12
viitteet: 8-12 / 12
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8.
Cooperative strategies between foreign firms in an overseas country
Journal of International Business Studies
1996 : VOL. 27:5, p. 929-946
 1996 Pan, Y.
Tse, D.
9.
Influences on foreign equity ownership level in joint ventures in China
Journal of International Business Studies
1996 : VOL. 27:1, p. 1-26
 1996 Pan, Y.
10.
Research on international joint ventures in East Asia : A critical review and future directions.
Journal of Euromarketing
1996 : VOL. 4:3-4, p. 7-21
 1996 Baran, R.
Pan, Y.
Kaynak, E.
11.
Language and consumer memory: The impact of linguistic differences between Chinese and English
Journal of Consumer Research
1994 : DEC, VOL. 21:3, p. 419-431
 1994 Schmitt, B. H.
Pan, Y.
Tavassoli, N. T.
12.
Managing corporate and brand identities in the Asia-pacific region
California Management Review
1994 : SUMMER, VOL. 36:4, p. 32-48
 1994 Pan, Y.
Schmitt, B.
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