haku: @author West, D. / yhteensä: 12
viitteet: 8-12 / 12
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8.
Taking advertising risks: the case of Clerical Medical
Journal of Marketing Management
1998 : APR, VOL. 14:4, p. 251-272
 1998 West, D.
Shelton, D.
9.
Antecedents of risk-taking behavior by advertisers: Empirical evidence and management implications
Journal of Advertising Research
1997 : SEP/OCT, VOL. 37:5, p. 27-40
 1997 West, D.
Berthon, P.
10.
Client-led design: a systematic approach to information systems definition
Journal of the Operational Research Society
1996 : FEB, VOL. 47:2, p. 337-338
 1996 Stowell, F.
West, D.
11.
Cross-national creative personalities, processes, and agency philosophies
Journal of Advertising Research
1993 : SEP-OCT, VOL. 33:5, p. 53-62
 1993 West, D.
12.
The case for salvaging the 'throwaway' executive.
International Management
1987 : MAY, VOL. 42:5, p. 49-50
 1987 Thorne, P.
West, D.
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