haku: @indexterm Product variety / yhteensä: 30
viitteet: 8-17 / 30
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8.
When more is less and less is more: the role of ideal point availability and assortment in consumer choice
Journal of Consumer Research
2003 : SEP, VOL. 30:2, p. 170-183
 2003 Chernev, A.
9.
Consumer surplus in the digital economy: estimating the value of increased product variety at online booksellers
Management Science
2003 : NOV, VOL. 49:11, p. 1580-1596
 2003 Brynjolfsson, E.
Hu, Y.
Smith, M.D.
10.
The effect of product variety on supply-chain performance
European Journal of Operational Research
2002 : DEC, VOL. 143:3, p. 548-569
 2002 Thonemann, U. W.
Bradley, J. R.
11.
Perspectives on retail assortments
European Retail Digest
2002 : DEC, 36, p. 72-76
 2002 Koelemeijer, K.
Oppewal, H.
12.
Retail product-line pricing strategy when costs and products change
Journal of Retailing
2001 : SPRING, VOL. 77:1, p. 17-38
 2001 Shugan, S. M.
Desiraju, R.
13.
Informing and transforming on the web: an empirical study of response to banner ads for functional and expressive products
International Journal of Advertising
2001 : VOL. 20:2, p. 189-205
 2001 Dahlén, M.
Bergendahl, J.
14.
Consumer strategies for purchasing assortments within a single product class
Journal of Retailing
1999 : FALL, VOL. 75:3, p. 384-403
 1999 Lee, J. K.
Steckel, J. H.
15.
Assortment overlap: Its effect on shopping patterns in a retail market when the distributions of prices and goods are known
Journal of Retailing
1999 : FALL, VOL. 75:3, p. 371-386
 1999 Stassen, R. E.
Mittelstaedt, J. D.
Mittelstaedt, R. A.
16.
The effect of product assortment on buyer preferences
Journal of Retailing
1999 : FALL, VOL. 75:3, p. 347-370
 1999 Simonson, I.
17.
Assessing the effects of assortment and ambience: A choice experimental approach
Journal of Retailing
1999 : FALL, VOL. 75:3, p. 319-345
 1999 Koelemeijer, K.
Oppewal, H.
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