haku: @indexterm advertising effectiveness / yhteensä: 556
viitteet: 8-17 / 556
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8.
Mixing advertising and editorial content in radio programmes: appreciation and recall of brand placements versus commercials
International Journal of Advertising
2011 : VOL. 30:3, p. 425-446
 2011 Reijmersdal, E. A. van
9.
Does consumer scepticism negate the effects of visceral cues in weight loss advertising?
International Journal of Advertising
2011 : VOL. 30:4, p. 693-719
 2011 Amos, C.
Grau, S.L.
10.
Involvement theory in constructing bloggers' intention to purchase travel products
Tourism Management
2010 : AUG, VOL. 31:4, p. 513-526
 2010 Huang, C-Y.
Chou, C-J.
Lin, P-C.
11.
Cost per second: the relative effectiveness of 15- and 30-second television advertisements
Journal of Advertising Research
2010 : MAR, VOL 50:1, p. 69-76
 2010 Newstead, K.
Romaniuk, J.
12.
Can public-service advertising change children's nutrition habits?
Journal of Advertising Research
2010 : DEC, VOL. 50:4, p. 460-477
 2010 Hota, M.
Caceres, R.C.
Cousin, A.
13.
Marketing in a hyper-social world
Journal of Advertising Research
2010 : SEP, VOl. 50:3, p. 232-239
 2010 Moran, E.
Gossieaux, F.
14.
Effect of online 3D advertising on consumer responses: the mediating role of telepresence
Journal of Marketing Management
2010 : AUG, VOL 26, p. 967-992
 2010 Debbabi, S.
Daassi, M.
Baile, S.
15.
The effect of ageing and time horizon perspective on consumers' response to promotion versus prevention focus advertisement
International Journal of Advertising
2010 : VOL. 29:4 p. 621-642
 2010 Micu, C.C.
Chowdhury, T.G.
16.
Immediate and delayed advertising effects of celebrity endorsers' attractiveness and expertise
International Journal of Advertising
2010 : VOL. 29:4 p. 527-546
 2010 Eisend, M.
Langer, T.
17.
The "killer" ad: an assessment of advertising violence
European Journal of Marketing
2010 : VOL 44:11/12, p. 1811-1838
 2010 Söderlund, M.
Dahlen, M.
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