haku: @indexterm marketing management / yhteensä: 608
viitteet: 8-17 / 608
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8.
Guilt appeals in cause-related marketing: the subversive roles of product type and donation magnitude
International Journal of Advertising
2011 : VOL. 30:4, p. 587-616
 2011 Chang, C-T.
9.
Survey-based targeting fine-tunes television media planning
Journal of Advertising Research
2010 : DEC, VOL. 50:4, p. 428-439
 2010 Smith, J.A.
Boyle, B.A.
Cannon, H.M.
10.
New technologies drive CPG media mix optimization
Journal of Advertising Research
2010 : DEC, VOL. 50:4, p. 416-427
 2010 Reynar, A.
Phillips, J.
Heumann, S.
11.
The product well placed
Journal of Advertising Research
2010 : DEC, VOL. 50:4, p. 374-385
 2010 Bressoud, E.
Lehu, J-M.
Russell, C.A.
12.
Progress in visitor attraction research: towards more effective management
Tourism Management
2010 : APR, VOL. 31:2, p. 155-166
 2010 Leask, A.
13.
Knowledge management and balanced scorecard outcomes: exploring the importance of interpretation, learning and internationality
British Journal of Management
2010 : DEC, VOL. 21:4 p. 967-982
 2010 Gonzalez-Padron, T. L. (et al.)
14.
The impact of causal ambiguity on competitive advantage and rent appropriation
British Journal of Management
2010 : DEC, VOL. 21:4 p. 939-953
 2010 Ambrosini, V.
Bowman, C.
15.
Marketing in a hyper-social world
Journal of Advertising Research
2010 : SEP, VOl. 50:3, p. 232-239
 2010 Moran, E.
Gossieaux, F.
16.
Attribute-based analysis of huntersÂ’ lease preferences
Journal of Environmental Management
2010 : DEC, VOL.91:12, p. 2565-2571
 2010 Hussain, A.(et al.)
17.
Towards a history of critical marketing studies
Journal of Marketing Management
2010 : AUG, VOL 26:9-10, p. 773-824
 2010 Tadajewski, M.
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