haku: @indexterm advertising expenditure / yhteensä: 112
viitteet: 80-89 / 112
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80.
ADPULS : an advertising model with wearout and pulsation.
Journal of Marketing Research
1982 : AUG, VOL. 19:3, p. 352-363
 1982 Simon, H.
81.
Advertising budget allocation under uncertainty.
Management Science
1982 : MAY, VOL. 28:5, p. 487-499
 1982 Holthausen, D. M.
Assmus, G.
82.
The advertising budget's determinants in a market with two competing firms.
Management Science
1982 : MAY, VOL. 28:5, p. 500-519
 1982 Simon, J. L.
Ben-Ur, J.
83.
A differential games solution to a logarithmic advertising model.
Journal of the Operational Research Society
1982 : MAY, VOL. 33:5, p. 425-432
 1982 Jorgensen, S.
84.
Modelling impact of advertising and optimizing advertising policy : an application in recreation.
European Journal of Operational Research
1981 : NOV, VOL. 8:3, p. 235-248
 1981 Wierenga, B.
85.
Zeifeln Sie mal wieder an der Verteilung Ihres Budgets auf heutige und zuküftige Medien.
Marketing Journal
1981 : DEC, VOL. 14:6, p. 576-579
 1981 Knecht, W.
86.
Mixed retail businesses.
Retail Business
1981 : JUL, 281, p. 3-12
 1981
87.
Advertising expenditures in the developing world.
Journal of International Business Studies
1980 : AUTUMN, VOL. 11:2, p. 64-79
 1980 Leff, N. H.
Farley, J. U.
88.
Advertising budgeting - how industrial goods companies decide.
Management Decision
1980 : VOL. 18:5, p. 276-281
 1980 Jobber, D.
89.
Experimentation and budgeting in advertising: an adaptive control approach.
Operations Research
1980 : MAR-APR, VOL. 28:2, p. 321-347
 1980 Pekelman, D.
Tse, E.
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