haku: @freeterm Marketingstrategie / yhteensä: 185
viitteet: 82-91 / 185
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82.
Are USA managers superstitious about market share?
Sloan Management Review
1996 : SUMMER, VOL. 37:4, p. 67-77
 1996 Anterasian, C.
Graham, J. L.
Money, R. B.
83.
Innovation and intellectual property protection and the software industry perspective
Columbia Journal of World Business
1996 : SPRING, VOL. 31:1, p. 30-37
 1996 Simon, E.
84.
Resource-based and market-based determinants of performance in the USA banking industry
Strategic Management Journal
1996 : APR, VOL. 17:4, p. 307-322
 1996 Mehra, A.
85.
Master marketer
Management Review
1996 : APR, VOL. 85:4, p. 19-20
 1996 Romano, C.
86.
Vernetztes Denken als Grundlage erfolgreicher Marketingentscheidungen
Planung und Analyse
1996 : VOL. 23:2, p. 9-10,12,14-15
 1996 Hildmann, Gabriele
87.
When barter is better (Absatzstrategie)
Management Review
1996 : FEB, VOL. 85:2, p. 58-60
 1996 Briggins, A.
88.
Is your strategic alliance really a sale?
Harvard Business Review
1995 : JAN-FEB, VOL. 73:1, p. 97-105
 1995 Bleeke, J.
Ernst, D.
89.
It pays to be green: the managerial incentive structure and environmentally sound strategies
Columbia Journal of World Business
1995 : WINTER, VOL. 30:4, p. 38-57
 1995 Gallarotti, G. M.
90.
Too close for comfort or the strategic implications of getting close to the customer
California Management Review
1995 : SUMMER, VOL. 37:4, p. 8-27
 1995 Macdonald, S.
91.
Exploiting the virtual value chain
Harvard Business Review
1995 : NOV-DEC, VOL. 73:6, p. 75-85
 1995 Rayport, J. F.
Sviokla, J. J.
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