haku: @journal_id 69 / yhteensä: 714
viitteet: 82-91 / 714
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 otsikkovuositekijä
82.
Managerial representations of competitive advantage
Journal of Marketing
1994 : APR, VOL. 58:2, p. 31-44
 1994 Day, G.
Nedungadi, P.
83.
UPC scanner pricing systems: are they accurate?
Journal of Marketing
1994 : APR, VOL. 58:2, p. 20-30
 1994 Goodstein, R.
84.
Determinants of long-term orientation in buyer-seller relationships
Journal of Marketing
1994 : APR, VOL. 58:2, p. 1-19
 1994 Ganesan, S.
85.
Expectations as a comparison standard in measuring service quality: an assessment of a reassessment
Journal of Marketing
1994 : JAN, VOL. 58:1, p. 132-139
 1994 Teas, R.
86.
SERVPERF versus SERVQUAL: reconciling performance-based and perceptions-minus-expectations measurement of service quality
Journal of Marketing
1994 : JAN, VOL. 58:1, p. 125-131
 1994 Cronin, J. Jr
Taylor, S.
87.
Reassessment of expectations as a comparison standard in measuring service quality: implications for further research
Journal of Marketing
1994 : JAN, VOL. 58:1, p. 111-124
 1994 Parasuraman, A.
Zeithaml, V.
Berry, L.
88.
Avoiding misuse of new information technologies: legal and societal considerations
Journal of Marketing
1994 : JAN, VOL. 58:1, p. 98-110
 1994 Bloom, P.
Milne, G.
Adler, R.
89.
Share and growth are not good predictors of the advertising and promotion/sales ratio
Journal of Marketing
1994 : JAN, VOL. 58:1, p. 86-97
 1994 Ailawadi, K.
Farris, P.
Parry, M.
90.
Interorganizational governance in marketing channels
Journal of Marketing
1994 : JAN, VOL. 58:1, p. 71-85
 1994 Heide, J.
91.
Public service advertisements: emotions and empathy guide prosocial behaviour
Journal of Marketing
1994 : JAN, VOL. 58:1, p. 56-70
 1994 Bagozzi, R.
Moore, D.
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