haku: @indexterm advertising effectiveness / yhteensä: 556
viitteet: 83-92 / 556
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83.
Zapping behavior during commercial breaks
Journal of Advertising Research
2001 : MAY-JUN, VOL. 41:3, p. 25-29
 2001 Tse, A.C.B.
Lee, R.P.W.
84.
Cinema advertising re-considered
Journal of Advertising Research
2001 : JAN-FEB, VOL. 41:1, p. 78-85
 2001 Ewing, M.T.
Plessis, E. du
Foster, C.
85.
A model of advertising standardization in multinational corporations
Journal of International Business Studies
2001 : VOL. 32:2, p. 249-266
 2001 Laroche, M. (et al.)
86.
An empirical investigation of advertising wearin and wearout
Journal of Advertising Research
2000 : NOV-DEC, VOL. 40:6, p. 95-100
 2000 Henderson Blair, M.
87.
Editorial environment and advertising effectiveness
Journal of Advertising Research
2000 : NOV-DEC, VOL. 40:6, p. 89-94
 2000 Appel, V.
88.
Analysis of the impact of executional factors on advertising performance
Journal of Advertising Research
2000 : NOV-DEC, VOL. 40:6, p. 85-87
 2000 Stewart, D.W.
Furse, D.H.
89.
Overcontrol in advertising experiments
Journal of Advertising Research
2000 : NOV-DEC, VOL. 40:6, p. 73-78
 2000 Farris, P.W.
Reibstein, D.J.
90.
Payment-by-results. Is there a pot of gold at the end of the rainbow?
International Journal of Advertising
2000 : VOL. 19:2, p. 167-183
 2000 Lace, J. M.
91.
Ganzheitlicher forschen! Emotionaler werben: Werbewirkungsforschung Teil 2.
Absatzwirtschaft
1999 : DEC, p. 84-86, 88
 1999 Schorr, A.
92.
Verkaufen unter Strom: Energiemarkt im internationalen Vergleich.
Absatzwirtschaft
1999 : DEZ, p. 26-28
 1999 Quast, T.
Warthun, N.
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