haku: @indexterm effectiveness / yhteensä: 756
viitteet: 83-92 / 756
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83.
Quantifying the ripple: Word-of-mouth and advertising effectiveness
Journal of Advertising Research
2004 : SEP/OCT, VOL 44:3, p. 271-280
 2004 Hogan, J.E.
Lemon, K.N.
Libai, B.
84.
How the pursuit of ROMI is changing marketing management
Journal of Advertising Research
2004 : SEP/OCT, VOL 44:3, p. 244-254
 2004 Cook, W.A.
Talluri, V.S.
85.
Measuring marketing effectiveness and value: The Unisys Marketing Dashboard
Journal of Advertising Research
2004 : SEP/OCT, VOL 44:3, p. 237-243
 2004 Miller, A.
Cioffi, J.
86.
The effectiveness of tranining for new business creation: a longitudinal study
International Small Business Journal
2004 : JUN, VOL 22:3, p. 249-271
 2004 Henry, C.
Hill, F.M.
Leitch, C.M.
87.
Evaluating the effectiveness of distance learning: a comparison using meta-analysis
Journal of Communication
2004 : SEP, VOL. 54.3, p. 402-420
 2004 Allen, M. (et al.)
88.
A reciprocal and longitudinal investigation of the innovation process: the central role of shared vision in product and process innovation teams (PPITS)
Journal of Organizational Behavior
2004 : MAR, VOL. 25:2, 259-278
 2004 Pearce, C.L.
Ensley, M.D.
89.
Developing a content analysis evaluation approach for the examination of limited-service lodging properties
Journal of Travel & Tourism Marketing
2004 : VOL. 17:2-3, p. 295-308
 2004 Ham, S.
90.
Website evaluation in tourism and hospitality: the art is not yet stated
Journal of Travel & Tourism Marketing
2004 : VOL. 17:2-3, p. 233-251
 2004 Morrison, A.M.
Taylor, J.S.
Douglas, A.
91.
Implementing the "connect the dots" approach to marketing communication
International Journal of Advertising
2004 : VOL. 23:4, p. 455-477
 2004 Schultz, D. E.
Cole, B.
Bailey, S.
92.
Advertising and the seven sins of memory
International Journal of Advertising
2004 : VOL. 23:4, p. 413-427
 2004 Percy, L.
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