haku: @indexterm CONSUMER ATTITUDES / yhteensä: 469
viitteet: 84-93 / 469
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84.
The waste in advertising is the part that works
Journal of Advertising Research
2004 : DEC, VOL 44:4, p. 375-389
 2004 Ambler, T.
Hollier, E.A.
85.
Viral marketing or electronic word-of-mouth advertising: Examining consumer responses and motivations to pass along email
Journal of Advertising Research
2004 : DEC, VOL 44:4, p. 333-348
 2004 Phelps, J.E. (et al.)
86.
Decay effects in online advertising: Quantifying the impact of time since last exposure on branding effectiveness
Journal of Advertising Research
2004 : DEC, VOL 44:4, p. 327-332
 2004 Havlena, W.J.
Graham, J.
87.
Peer pressure and poverty: exploring fashion brands and consumption symbolism among children of the British poor
Journal of Consumer Behaviour
2004 : JUN, VOL. 3:4, p. 347-359
 2004 Elliot, R.
Leonard, C.
88.
Using consumer attitudes to value brands: Evaluation of the financial value of brands
Journal of Advertising Research
2004 : SEP/OCT, VOL 44:3, p. 225-231
 2004 Hupp, O.
Powaga, K.
89.
The power of reflection: An empirical examination of nostalgia advertising effects
Journal of Advertising
2004 : FALL VOL. 33:3, p. 25-35
 2004 Muehling, D.D.
Sprott, D.E.
90.
Examining the animosity model in a country with a high level of foreign trade
International Journal of Research in Marketing
2004 : MAR, VOL. 21:1, p. 23-38
 2004 Nijssen, E.J.
Douglas, S.P.
91.
Consumer attitudes toward advertising in Turkey
Journal of International Selling and Sales Management
2003 : AUTUMN, VOL. 9:2, p. 73-82
 2003 Yavas, U.
92.
"I know this brand, but did I like the ad?" An investigation of the familiarity-based sleeper effect
Psychology & Marketing
2003 : NOV, VOL. 20:11, p. 1017-1043
 2003 Pashupati, K.
93.
Economic versus personal future-oriented attitudes as consumer shopping indicators
Journal of Euromarketing
2003 : VOL. 12:3-4, p. 35-54
 2003 Kahle, L.R. (et al.)
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