haku: @indexterm MARKET SEGMENTATION / yhteensä: 478
viitteet: 87-96 / 478
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87.
A new research agenda for business segmentation
European Journal of Marketing
2002 : VOL. 36:1-2, p. 252-271
 2002 Goller, S.
Hogg, A.
Kalafatis, S. P.
88.
Segmentation analysis for industrial markets: problems of integrating customer requirements into operations strategy
European Journal of Marketing
2002 : VOL. 36:1-2, p. 231-251
 2002 Dibb, S.
Wensley, R.
89.
The construct "lifestyle" in market segmentation: the behaviour of tourist consumers
European Journal of Marketing
2002 : VOL. 36:1-2, p. 51-85
 2002 Gonzalez, A. M.
Bella, L.
90.
Modeling the yields on noninvestment grade bond indexes: Credit risk and macroeconomic factors
International Review of Financial Analysis
2002 : VOL. 11:3, p. 345-374
 2002 Joutz, F.L.
Maxwell, W.F.
91.
Growing segmentation trees for strategic advantage
Business Horizons
2002 : MAR-APR, VOL. 45:2, p. 17-22
 2002 Bock, T.
Styles, C.
92.
The mismanagement of customer loyalty
Harvard Business Review
2002 : JUL, VOL. 80:7, p. 86-94
 2002 Reinartz, W.
Kumar, V.
93.
Out in the market: A history of the gay market segment in the United States
Journal of Macromarketing
2002 : JUN, VOL. 22:1, p. 86-97
 2002 Branchik, B.J.
94.
External search behaviour in cultural product markets: A study of readers of fiction
International Journal of Arts Management
2002 : SPRING, VOL. 4:3, p. 33-47
 2002 Miesen, H.W.J.M.
95.
Segmentation architecture
Marketing Management
2002 : MAR-APR, VOL. 11:2, p. 6-7
 2002 Wyner, G.A.
96.
Segmenting B2B markets with economic value analysis
Marketing Management
2002 : MAR-APR, VOL. 11:2, p. 35-39
 2002 Smith, G.E.
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