haku: @indexterm Relationship marketing / yhteensä: 249
viitteet: 87-96 / 249
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 otsikkovuositekijä
87.
Drivers and effects of customer-directed communication in business relationships
Betriebswirtschaft
2004 : MAR/APR, VOL. 64:2, p. 195-210
 2004 Ivens, S.B.
88.
Beziehungsstile im Business-to-Business-Geschäft
Zeitschrift für Betriebswirtschaft
2004 : MAR, VOL. 74:3, p. 249-271
 2004 Diller, H.
Ivens, B.S.
89.
The interaction of dependence and trust in long-term industrial relationships
European Journal of Marketing
2004 : VOL. 38:8, p.974-994
 2004 Izquierdo, C.C.
Cillan, J.G.
90.
Relationship development in international retail frenchising - Case study evidence from the UK fashion sector
European Journal of Marketing
2004 : VOL. 38:9-10, p. 1215-1235
 2004 Doherty, A.M.
Alexander, N.
91.
A firm's role in the marketplace and the relative importance of market orientation and relationship marketing orientation
European Journal of Marketing
2004 : VOL. 38:9-10, p. 1158-1172
 2004 Tse, A.C.B. (et al.)
92.
Relationship marketing and CRM : a financial services case study
Journal of Strategic Marketing
2004 : VOL 12:2, p. 111-125
 2004 Dibb, S.
MEadows, M.
93.
An evaluation of organisational control strategies for relationship marketing
Journal of Marketing Management
2004 : FEB, VOL. 20:1-2, p. 209-236
 2004 Desmond, J.
94.
Action research reviewed : a market-oriented approach
European Journal of Marketing
2004 : VOL. 38:3-4 p. 321-337
 2004 Ballantyne, D.
95.
Balancing transaction and relationship marketing in retail banking
Journal of Marketing Management
2004 : APR, VOL. 20:3-4, p. 431-455
 2004 Carson, D.
Gilmore, A.
Walsh, S.
96.
Perceptions of IMC after a decade of development: Who's at the wheel, and how can we measure success?
Journal of Advertising Research
2004 : MAR, VOL. 44:1, p. 46-65
 2004 Swain, W.N.
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