haku: @indexterm advertising / yhteensä: 1883
viitteet: 88-97 / 1883
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 otsikkovuositekijä
88.
The effect of ad value, ad placement and ad execution on the perceived intrusiveness of web advertisements
International Journal of Advertising
2009 : VOL. 28:4, p. 623-638
 2009 Ying, L.
Korneliussen, T.
Gronhaug, K.
89.
Tailor-made single-item measures of doubly concrete constructs
International Journal of Advertising
2009 : VOL. 28:4, p. 607-621
 2009 Bergkvist, L.
Rossiter, J. R.
90.
Revealed word-of-mouth demand and adaptive supply: survival of motion pictures at the Australian box office
Journal of Cultural Economics
2009 : VOL. 33:4, p. 279-299
 2009 McKenzie, J.
91.
Advertising and promotions budgeting and the role of risk
European Journal of Marketing
2009 : VOL. 43:11/12, p. 1457-1476
 2009 West, D.
Prendergast, G. P.
92.
Female role stereotypes in print advertising. Identifying associations with magazine and product categories
European Journal of Marketing
2009 : VOL. 43:11/12, p. 1411-1434
 2009 Plakoyiannaki, E.
Zotos, Y.
93.
The current practices in food advertising
International Journal of Advertising
2009 : VOL. 28:3, p. 527-553
 2009 Kim, K.
Cheong, Y.
Zheng, L.
94.
Consumer attitudes and interactive digital advertising
International Journal of Advertising
2009 : VOL. 28:3, p. 501-525
 2009 Cheng, J. (et al.)
95.
Editorial: The six principles of digital advertising
International Journal of Advertising
2009 : VOL. 28:3, p. 411-418
 2009 Taylor, C.R.
96.
Editorial, Product placement: a hot topic gets hotter
International Journal of Advertising
2009 : VOL. 28:5, p. 753-756
 2009 Taylor, C.R.
97.
The role of confidence in attitude-intention and beliefs-attitude relationships
International Journal of Advertising
2009 : VOL. 28:5, p. 863-880
 2009 Bergkvist, L.
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