haku: @indexterm Arts / yhteensä: 155
viitteet: 89-98 / 155
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 otsikkovuositekijä
89.
The quest for El Dorado: Funding the arts in Latin America
International Journal of Arts Management
2001 : FALL, VOL. 4:1, p. 26-37
 2001 Varela, X.
90.
Advertising and promotion leverage on arts sponsorship effectiveness
Journal of Advertising Research
2001 : JAN-FEB, VOL. 41:1, p. 33-47
 2001 Quester, P.G.
Thompson, B.
91.
Applying general living systems theory to learn consumers´sense making in attending performing arts
Psychology & Marketing
2001 : MAY, VOL. 18:5, p. 497-511
 2001 Caldwell, M.
92.
The decline of the subscriber base: A study of the Philharmonia Orchestra audience
International Journal of Arts Management
2001 : WINTER, VOL. 3:2, p. 51-59
 2001 Kolb, B.M.
93.
That's infotainment
People Management
2000 : DEC 28, VOL. 6:25, p. 18-23
 2000 Pollock, L.
94.
Exploring the impact of organizational values and strategic orientation on performance in not-for-profit professional theatre
International Journal of Arts Management
2000 : FALL, VOL. 3:1, p. 62-76
 2000 Voss, Z. G.
Voss, G. B.
95.
Using an integrated ticket donation program to increase subscription sales and reach underserved markets: a strategic marketing approach
International Journal of Arts Management
2000 : FALL, VOL. 3:1, p. 39-45
 2000 Pope, D. L.
Apple, J.
Keltyka, P.
96.
Evaluating consumer behaviour in the field of arts and culture marketing
International Journal of Arts Management
2000 : FALL, VOL. 3:1, p, 4-18
 2000 Bourgeon-Renault, D.
97.
Why do companies sponsor events? Some evidence and a proposed classification
Journal of Cultural Economics
2000 : AUG, VOL. 24:3, p. 205-224
 2000 Harvey, D.
O'Hagan, J.
98.
By popular demand: marketing the arts
Journal of Marketing Management
2000 : MAY, VOL. 16:4, p. 343-364
 2000 Butler, P.
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