haku: @indexterm Media selection / yhteensä: 118
viitteet: 89-98 / 118
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89.
The "naive" approach to demographic media selection.
Journal of Advertising Research
1984 : JUN-JUL, VOL. 24:3, p. 21-25
 1984 Cannon, H. M.
90.
A businessman's guide to media.
Long Range Planning
1983 : APR, VOL. 16:2, p. 15-18
 1983 Long, G.
91.
A new method for estimating the effect of media context, using value profiles of ads.
Journal of Advertising Research
1982 : OCT-NOV, VOL. 22:5, p. 41-48
 1982 Cannon, H. M.
92.
L'application des styles de vie a la client`le bancaire : une approche sp`cifique au cr`dit agricole = Life style applications to bank customers : specific approach of the Cr`dit Agricole. !Credit Agricole
Revue Francaise du Marketing
1982 : JUL-SEP, 90, p. 55-64
 1982 Pugnet, A.
Coutin, J-C.
93.
Beyond media imperatives : geodemographic media selection.
Journal of Advertising Research
1982 : JUN-JUL, VOL. 22:3, p. 31-36
 1982 Cannon, H. M.
Linda, G.
94.
In-house communications guidelines.
Personnel Journal
1981 : Nov, Vol. 60:11, p. 872-878
 1981 St. John, W.
95.
A branch and bound algorithm for the list selection problem in direct mail advertising.
Management Science
1981 : JUN, VOL. 27:6, p. 658-667
 1981 Dwyer, R. F.
Evans, J. R.
96.
Never mind the why and wherefore - some reflection on theory in practice.
Journal of Marketing Research
1981 : APR, VOL. 23:2, p. 63-71
 1981 Emmett, B.
97.
Heavy-medium-light users: sufficient for segmentation?
European Research
1981 : JUL, VOL. 9:3, p. 91-100
 1981 Andersen, C.
Nielsen, S. O.
98.
Business, the media, and the American public.
Business Topics
1981 : SPRING, VOL. 29:2, p. 21-28
 1981 Divelbiss, R.I.
Cullen, M.R. jr.
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