haku: @journal_id 69 / yhteensä: 714
viitteet: 89-98 / 714
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 otsikkovuositekijä
89.
Share and growth are not good predictors of the advertising and promotion/sales ratio
Journal of Marketing
1994 : JAN, VOL. 58:1, p. 86-97
 1994 Ailawadi, K.
Farris, P.
Parry, M.
90.
Interorganizational governance in marketing channels
Journal of Marketing
1994 : JAN, VOL. 58:1, p. 71-85
 1994 Heide, J.
91.
Public service advertisements: emotions and empathy guide prosocial behaviour
Journal of Marketing
1994 : JAN, VOL. 58:1, p. 56-70
 1994 Bagozzi, R.
Moore, D.
92.
Does competitive environment moderate the market orientation-performance relationship?
Journal of Marketing
1994 : JAN, VOL. 58:1, p. 46-55
 1994 Slater, S.
Narver, J.
93.
Market information processing and organizational learning
Journal of Marketing
1994 : JAN, VOL. 58:1, p. 35-45
 1994 Sinkula, J.
94.
Contextual and temporal components of reference price
Journal of Marketing
1994 : JAN, VOL. 58:1, p. 22-34
 1994 Rajendran, K.
Tellis, G.
95.
Marketing strategy-performance relationship: an investigation of the empirical link in export market ventures
Journal of Marketing
1994 : JAN, VOL. 58:1, p. 1-21
 1994 Cavusgil, S.
Zou, S.
96.
Ethical and legal foundations of relational marketing exchanges
Journal of Marketing
1993 : OCT, VOL. 57:4, p. 35-46
 1993 Gundlach, G. T.
Murphy, P. E.
97.
A new approach to country segmentation utilizing multinational diffusion patterns
Journal of Marketing
1993 : OCT, VOL. 57:4, p. 60-71
 1993 Helsen, K.
Jedidi, K.
DeSarbo, W. S.
98.
Standardization versus adaptation of international marketing strategy: an empirical investigation
Journal of Marketing
1993 : OCT, VOL. 57:4, p. 1-17
 1993 Szymanski, D. M.
Bharadwaj, S. G.
Varadarajan, P. T.
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