haku: @author Guilding, C. / yhteensä: 13
viitteet: 9-13 / 13
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9.
Strategic brand valuation: A cross-functional perspective
Business Horizons
1999 : AUG, VOL. 42:4, p. 53-62
 1999 Cravens, K. S.
Guilding, C.
10.
Budgeting and standard costing practices in New Zealand and the United Kingdom
International Journal of Accounting
1998 : VOL. 33:5, p. 569-588
 1998 Guilding, C.
11.
Brand valuation: a model and empirical study of organisational implications
Accounting and Business Research
1994 : SUMMER, VOL. 24:95, p. 241-253
 1994 Guilding, C.
Pike, R.
12.
An exploratory study of the managerial implications of valuing brands
British Journal of Management
1994 : JUN, VOL. 5:2, p. 101-111
 1994 Guilding, C.
Pike, R.
13.
Intangible marketing assets : a managerial accounting perspective.
Accounting and Business Research
1990 : WINTER, VOL. 21:81, p. 41-50
 1990 Guilding, C.
Pike, R.
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