haku: @author Menon, A. / yhteensä: 13
viitteet: 9-13 / 13
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9.
The quality and effectiveness of marketing strategy: effects of functional and dysfunctional conflict in intraorganizational relationships
Journal of the Academy of Marketing Science
1996 : FALL, VOL. 24:4, p. 299-313
 1996 Menon, A.
Bharadwaj, S.
Howell, R.
10.
Sports marketing: a new ball game with new rules
Journal of Advertising Research
1993 : SEP-OCT, VOL. 33:5, p. 21-35
 1993 Burnett, J.
Menon, A.
Smart, D.
11.
A model of marketing knowledge use within firms
Journal of Marketing
1992 : OCT, VOL. 56: 4, p. 53-71
 1992 Menon, A.
Varadarajan, P. R.
12.
Cause-related marketing : a coalignment of marketing strategy and corporate philanthropy.
Journal of Marketing
1988 : JUL, VOL. 52:3, p. 58-74
 1988 Rajan Varadajan, P.
Menon, A.
13.
Media habits of the do-it-yourselfers.
Journal of Advertising Research
1987 : OCT-NOV, VOL. 27:5, p. 14-20
 1987 Bush, A.
Menon, A.
Smart, D.
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