haku: @author Sharma, A. / yhteensä: 24
viitteet: 9-18 / 24
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9.
The Antecedents and Consequences of Customer-Centric Marketing
Journal of the Academy of Marketing Science
2000 : VOL. 28:1, p. 55-66
 2000 Sheth, J. N.
Sisodia, R. S.
Sharma, A.
10.
Knowledge structures and retail sales performance: an empirical examination
Journal of Retailing
2000 : SPRING, VOL. 76:1, p. 53-70
 2000 Sharma, A.
Levy, M.
Kumar, A.
11.
Antecedents and consequences of relationshipmarketing: Insights from business service salespeople.
Industrial Marketing Management
1999 : NOV, VOL. 28:6, p. 601-611
 1999 Sharma, A.
Tzokas, N.
Saren, M.
Kyziridis, P.
12.
Does the salesperson like customers? A conceptual and empirical examination of the persuasive effect of perceptions of the salesperson's affect toward customers
Psychology and Marketing
1999 : MAR, VOL. 16:2, p. 141-162
 1999 Sharma, A.
13.
What information can relationship marketers obtain from customer evaluations of salespeople? (Marketinginformationssystem)
Industrial Marketing Management
1997 : MAR, VOL. 26:2, p. 177-187
 1997 Lambert, D. M.
Sharma, A.
Levy, M.
14.
Supplier relationships: emerging issues and challenges (Zuliefererbetriebe)
Industrial Marketing Management
1997 : MAR, VOL. 26:2, p. 91-100
 1997 Sheth, J. N.
Sharma, A.
15.
When an executive defects. A Harvard Business Review case-study (Krisenmanagement)
Harvard Business Review
1997 : JAN-FEB, VOL. 75:1, p. 18-20,22-23,26-28,30-31,34
 1997 Sharma, A.
Kesner, I. F.
16.
What information can relationship marketers obtain from customer evaluations of salespeople?
Industrial Marketing Management
1997 : MAR, VOL. 26:2, p. 177-188
 1997 Lambert, D.
Sharma, A.
Levy, M.
17.
Supplier relationships: emerging issues and challenges
Industrial Marketing Management
1997 : MAR, VOL 26:2, p. 91-100
 1997 Sheth, J.
Sharma, A.
18.
Communicating price information through semantic cues: the moderating effects of situation and discount size
Journal of Consumer Research
1996 : SEP, VOL. 23:2, p. 148-155
 1996 Grewal, D.
Marmorstein, H.
Sharma, A.
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