haku: @indexterm BRAND LOYALTY / yhteensä: 265
viitteet: 9-18 / 265
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9.
Components of art exhibition brand equity for internal and external visitors
Tourism Management
2010 : AUG, VOL. 31:4, p. 495-504
 2010 Camarero, C.
Garrido, M. J.
Vicente, E.
10.
Consumer evaluation of technology-based vertical brand extension
European Journal of Marketing
2010 : VOL 44:9/10, p. 1366-1383
 2010 He, H.
Li, Y.
11.
Measuring consumer vulnerability to perceived product-similarity problems and its consequences
Journal of Marketing Management
2010 : FEB, VOL. 26:1-2, p. 146-162
 2010 Walsh, G. (et al.)
12.
Creative determinants of viral video viewing
International Journal of Advertising
2010 : AUG, VOL. 29:3, p. 349-368
 2010 Southgate, D.
Westoby, N.
Page, G.
13.
Double jeopardy in brand defection
European Journal of Marketing
2010 : VOL. 44:6, p. 860-873
 2010 Wright, M.
Riebe, E.
14.
Examining antecedents and consequences of brand personality in the upper-upscale business hotel segment
Journal of Travel & Tourism Marketing
2010 : VOL. 27:2, p. 132-145
 2010 Lee, J.-S.
Back, K.-J.
15.
The tactical use of mobile marketing: how adolescents' social networking can best shape brand extensions
Journal of Advertising Research
2009 : MARCH, VOL. 49:1 p. 12-26
 2009 Okazaki, S.
16.
Attendee-based brand equity
Tourism Management
2008 : APR, VOL. 29:2, p. 331-344
 2008 Lee, J-S.
Back, K-J.
17.
Reexamining the dimensionality of brand loyalty: A case of the cruise industry
Journal of Travel & Tourism Marketing
2008 : VOL. 25:1, p. 68-85
 2008 Li, X.(R.)
Petrick, J.F.
18.
More than meets the eye Investigating the hidden impact of brand placements in television magazines
International Journal of Advertising
2007 : VOL. 26:4, p.477-503
 2007 Matthes, J.
Schemer, C.
Werner, W.
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