haku: @indexterm Consumer behaviour / yhteensä: 2688
viitteet: 9-18 / 2688
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9.
Which broadcast medium better drives engagement? Measuring the powers of radio and television with electromyography and skin-conductance measurements
Journal of Advertising Research
2011 : DEC, VOL. 51:4, p. 578-585
 2011 Peacock, J.
Purvis, S.
Hazlett, R. L.
10.
The naked truth: revealing the affinity for graphic sexual appeals in advertising
Journal of Advertising Research
2011 : JUN, VOL 51:2, p. 436-448
 2011 Reichert, T.
LaTour, M. S.
Ford, J. B.
11.
Damage control: limiting the fall-out from deceptive advertising
Journal of Advertising Research
2011 : JUN, VOL 51:2, p. 394-403
 2011 Twomey, K. L.
Knight, J. G.
McNeill, L. S.
12.
The future is now: in pursuit of a more efficient and effective media strategy
Journal of Business Ethics
2011 : JUN, VOL 51:2, p. 345-355
 2011 Poltrack, D. F.
Bowen, K.
13.
The impact of direct-to-consumer advertising of prescription drugs on physician visits and drug requests: Empirical findings and public policy implications
International Journal of Research in Marketing
2011 : SEP, VOL 28:3, p. 205-217
 2011 Liu, Q.
Gupta, S.
14.
Willingness to pay for organic products: Differences between virtue and vice foods
International Journal of Research in Marketing
2011 : SEP, VOL 28:3, p. 167-180
 2011 Doorn, J. van
Verhoef, P. C.
15.
Pester power - a battle of wills between children and their parents
Journal of Marketing Management
2011 : MAY, VOL. 27:5-6, p. 627-645
 2011 Lawlor, M-A.
Prothero, A.
16.
ἐμπάθɛια (Empatheia) and Caritas: The role of religion in fair trade consumption
Journal of Business Ethics
2011 : JAN I, VOL. 98:1, p. 1-15
 2011 Doran, C. J.
Natale, S. M.
17.
CSR and service brand: the mediating effect of brand identification and moderating effect of service quality
Journal of Business Ethics
2011 : JUN, VOL. 100:4, p. 673-388
 2011 He, H.
Li, Y.
18.
Who shall lead us? How cultural values and ethical ideologies guide young marketers' evaluations of the transformational manager-leader
Journal of Business Ethics
2011 : JUN, VOL. 100:4, p. 633-645
 2011 Smith, B.
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